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Introduction to

User Experience (UX)

DURATION: 1 DAY (8 HRS)

User Experience (UX) is central to designing meaningful experiences that matter to customers. It is meant for any business wanting to improve the way they attract and retain customers. 

When done right, you will understand your customers better, improve the customer experience and see opportunities for new product and services.This bootcamp is fast-paced, hands-on and interactive. 

This bootcamp has been designed to focus on “learning by doing” rather than “learning by listening”. It is fast-paced, hands-on and interactive. 

In a team-based scenario, participants are given a “Design Challenge” and led through a four step UX design process to solve it:

  1. Discover - Identify the core problem

  2. Design - Generate concepts

  3. Prototype - Test and validate designs

  4. Evaluate - Iterate and refine your ideas

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STRUCTURE

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During this one-day event attendees will:

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  • Understand what User Experience (UX) is and why it’s valuable

  • Experience a full iteration of the User Experience Design Process 

  • Conduct contextual interviews

  • Create Personas

  • Build Customer Journey Maps

  • Create paper prototypes

  • Conduct Usability Tests

WHAT YOU'LL LEARN

Upon completion of the workshop, participants will have:

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  • An understanding of the UX process and why it’s essential

  • Experience “doing UX” and the ability to apply it after the workshop 

  • Knowledge of how to position and implement it within your organisation.

  • An understanding of common UX research methods and techniques, such as:

    • Contextual interviews

    • Usability tests

    • Analysing interview data

    • Personas

    • Customer journey maps

    • Paper prototypes

WHO SHOULD JOIN?

Product Managers, UX Designers, Interaction Designers, UI Designers, Programmers and Developers, People who want to develop their skills in a new area, People wanting to transition from their current role into UX

WHAT'S INCLUDED

  • Certificate of Completion

  • Training materials - Activity booklet, handouts and take home learning materials will be provided

  • Paper wireframe templates

  • ‘Cheat-sheet’ of how to position & implement UX in your company

  • Post-workshop consultation and support

  • Lunch and snacks

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