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Introduction to
Design Thinking
Aug 31, 2017, 8:30 AM to 10:00 AM
Phoenix One Training Center
USE DESIGN THINKING TO DRIVE INNOVATION IN YOUR TEAM OR BUSINESS!
Design Thinking is all about defining the problem and users only after empathizing with the stakeholders and then rapidly ideating, prototyping, testing and ideating solutions so we can come up with the best chances of success.
It is one of the most powerful innovation frameworks for helping your company stay ahead of the competition.
"The enterprise that does not innovate inevitably ages and declines. And in a period of rapid change such as the present…the decline will be fast." — Peter F. Drucker
Design Thinking can help you to create both incremental and radical innovations across your company from improving existing products to developing game-changing product and service innovations that push the envelope in your industry.
This bootcamp is fast-paced, hands-on and interactive. It has been designed to focus on “learning by doing” rather than “learning by listening”.
WHAT YOU'LL LEARN!
Upon completion of the workshop, participants will:
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Understand Design Thinking and it's value through case studies.
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Design as a concept
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Learn Design Thinking by doing one full iteration of the Design Thinking process
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EMPATHIZE with users through interviews and other research methods
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DEFINE through a clear problem statement
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IDEATE multiple solutions rapidly then decide which to go for
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PROTOTYPE with the least effort that gets maximum feedback
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TEST the solution and learn from it to improve

WHO SHOULD JOIN?
Admin / HR roles, Senior Management, Product and Project Managers, Innovation Leads,
Programmers and Developers, Graphic Artists, Designers and Creatives
People who want to develop their skills in a new area

THE INSTRUCTOR
Philip Smithson
Phil hails from the UK and holds a first-class honors degree in Software Engineering. He spent 5 years working in the advertising industry including at WPP.
He is an Industry Advisory Board member and resource speaker at Adamson University, mentors startups with IdeaSpace and Founder’s Institute and believes Design Thinking can change the business landscape.
He is a Director of On-Off Group and has been helping companies design experiences for over 10 years and has taught UX to over 2,000 people.
WORKSHOP DETAILS
0 DAYS TO THE EVENT
Aug 31, 2017, 8:30 AM
Phoenix One Knowledge Solutions, Inc.
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